Scenic Storefronts

The Scenic Storefronts program is a new economic tool to help Chattanooga businesses and property owners restore, renovate, and enhance commercial buildings to elevate downtown curb appeal. Cities across the United States have implemented similar programs that improve aesthetics, encouraging visitors and residents to shop or eat locally, supporting existing businesses and attract new investment.

The program provides a matching 1:1 reimbursable grant for approved work. Applications are accepted on a rolling basis.


This is a list of example improvements. Other projects may be eligible upon review by the committee.

Apply for Scenic Storefronts
Questions About Program


Before Starting an Application:

  • If you are a tenant, receive permission from the property owner.

  • Have an idea of the type of project you would like to complete through the program with estimated costs.

Program Eligibility & Conditions

  • Business must be within the River City Company footprint. If you are not sure if you are in the footprint, please contact Sarah Mattson for verification. 

  • Priority will be given to exterior projects for ground-floor retail, food and beverage, and other businesses that provide pedestrian experiences.

  • Commercial property owners and business owners are eligible to apply. Tenants must have written permission from property owners, if applicable.

    • If the applicant is a tenant/business owner, there must be a minimum of 3 years remaining on an executed lease.

  • Funds will be awarded exclusively for new, approved work and approved change orders.

  • Applicants must provide proof that the commercial business is properly licensed by all necessary levels of government or that the requisite licenses have been applied for. Applicants found to be non-compliant with any code/regulation will not be reimbursed until they comply.

  • The Review Committee reserves the right to deny funding to any applicant who is not in compliance with local laws, rules, regulations, and/or is delinquent on any tax payments.

  • If the business is less than one (1) year old, a business plan must be provided. In addition, the business must provide proof of a minimum of five (5) hours of technical assistance or related experience received from a small business technical assistance provider or program. Examples include: Co.Starters, Launch Chattanooga, Proof Incubator, Tennessee Small Business Development Center (TSBDC), SCORE, Urban League of Greater Chattanooga, Co.lab, or other approved technical assistance.