Parking Information:

Multiple parking garages and locations are near Ross's Landing. Click here for a map of suggested parking locations. https://bit.ly/3yC0BPz

The Free CARTA shuttle will also be operating that evening for easy Park & Ride from CARTA South along Broad Street to CARTA North next to the Aquarium. https://www.gocarta.org/.../05/downtown-shuttle_05.21.pdf

Parking is also available on the Northshore side at Coolidge Park, Renaissance Park or in the CARTA Garage Northshore. It is a .9 mile walk to Ross's Landing via Market Street or Walnut Bridges.

Reindeer on the Riverfront & Lighted Boat Parade

Taking place the Friday after Thanksgiving for over the past 40+ years, The Southern Belle and Erwin Marine Sales have lit up the Tennessee River with extravagantly decorated boats. On shore, thousands gather to get in the holiday spirit with pictures with Santa, seeing real, live reindeer and live music. Free to attend for everyone!

Mark your calendar for November 29, 2024 4pm - 8pm!

FREE to attend and fun for the whole family with live reindeer and Santa on site for free pictures, hot cocoa bar, mini-train rides, fire pits, face painting/balloon animals, and holiday tunes followed by the annual Lighted Boat Parade and spectacular Fireworks presented by the Southern Belle & Erwin Marine Sales.

Event Activities:
4:00pm - 6:30pm - See Real Live Reindeer
4:30pm - 7:30pm - Pictures with Santa
7:00pm - 8:00pm - Lighted Boat Parade
8:00pm - Fireworks

Reindeer on the Riverfront & Lighted Boat Parade is made possible by: Benwood Foundation, Lyndhurst Foundation, EPB, Erwin Marine Sales, Southern Belle, Mike Key Entertainment, Downtown Chattanooga Alliance, Audacy Radio Stations Real 97.7, 98.1 The Lake, WUSY 101, 103.7 KISSFM and Rock 105, the City of Chattanooga & First Horizon. The event is presented by River City Company & Chattanooga Presents!