Inclusion
Downtown should be for everyone.

History
Reuse of historic buildings and respect for history should be key elements of a downtown strategy.

Quality
Whatever is done should be of high quality.

Partnering
Partnerships should be created and strengthened as a way of getting things done.

Importance of Place
Public and natural places should receive particular care in building downtown.

Citizen Involvement
City building should be accompanied by wide-ranging citizen involvement.

Genuine
Downtown should authentically represent Chattanooga and Chattanoogans.

Synergy
Every piece and part of downtown should contribute positively to the overall development and liveliness.

Sustainability
Downtown should be constructed to provide economic, ecological and social sustainability for all its citizens today and in the future.

Arts
Downtown should celebrate all the arts to heighten our everyday moments and add to the city’s quality of life.