A collaboration between CARTA, Public Art Chattanooga and River City Company to transform CARTA downtown electric shuttles into mobile public works of art by five local artists.

With the focus on supporting locally owned small businesses, River City Company facilitates Cash Mobs on a bi-monthly basis. Cash Mobs are social media driven events where community members are encouraged to descend on a selected business, kept secret until the day of the event, and spend roughly $10-$20. To find Cash Mob spots, follow our Downtown Chattanooga Facebook page or Twitter.

Center Park is downtown's newest community pocket park. Located at 728 Market Street, Center Park is a community green space for all Chattanooga residents and visitors to enjoy. Center Park is home to the Food Truck Court Tuesday-Friday from 11am-2pm and has special artisans and vendors set up on Fridays for Fresh on Fridays. We are looking into ways to futher enhance this space and provide community activities including another round of free movies this September. To stay up to date on everything happening at Center Park, follow the Center Park on Facebook.

Online 3D virtual video tours of properties in the downtown area that help realtors and developers showcase specific real estate opportunities.

A new downtown branding campaign features the faces of real local citizens who enjoy downtown as their favorite place to live, work or play.

River City Company and Volkswagen Chattanooga are proud to present the Downtown Clean and Green program, a coordinated volunteer effort to keep downtown beautiful.

To further beautify downtown and to highlight the uniqueness of each district, new banners have been installed throughout the downtown footprint. The district specific banners utilize Chatype and a local artist's depiction of the elements that make each district distinct and loved.

We support and collaborate with downtown business owners to brainstorm marketing and promotional ideas, share information about downtown matters to ensure that everyone has a voice in the process.

During the months of April – October, hungry downtown workers and visitors have the opportunity to sample culinary delights, fresh produce and more from local vendors on Fridays from 11am until 2pm. Traditionally housed in Miller Plaza, Fresh on Fridays is now located at Center Park as Miller Plaza could no longer accommodate the growing food truck scene in Chattanooga. Miller Plaza is still the prime seating area only one block away from Center Park. 

You know that big, empty gravel lot on Market Street? For the month of September 2012, we turned it into an urban movie theater! People brought their lawn chairs, blankets and even a couch for our free movie series. Each night had a double feature including a documentary and a cult classic. 

A retail incubator located at 800 Chestnut Street, Project: PopUp helps animate the strip known as CitiPark and hopes to assist in redefining it as a retail destination. The five tenants selected for this project are Tasty Daylight Donuts, O.C. Buckels & Co., Sewn to the Sky, Iron Labs, and Go Bagel.  

Working with prospective retailers, restaurant owners and other business owners to learn more about downtown and locate here.

The purpose of the Urban Design Challenge is to envision the highest and best future use of key downtown sites, energize public discourse about the importance of urban design and showcase local talent in architecture and design.

To make traversing the downtown area easier, new pedestrian and vehicular wayfinding signage has been installed throughout the downtown area along with updated maps and map kiosks. River City Company would like to thank our many partners who made this possible including the City of Chattanooga, the Chattanooga Visitor Bureau, Tennessee Aquarium, Riverfront Business and Resident Partnership, Bluff View Art District, UTC, CARTA, Downtown Council of the Chattanooga Area Chamber of Commerce, Chattanooga Lookouts, Chattanooga History Center, North Chattanooga Council of the Chattanooga Area Chamber of Commerce, Creative Discovery Museum, Hunter Museum of American Art, and Northshore Merchants Collective.