Downtown Chattanooga

Find out why you should live, play & work downtown!

Sponsored by River City Company
Open Spaces Clean and Green 2 Movies at Center Park Banners 2012 Project PopUp Urban Design Challenge UTC Pep Rally Art in Motion Center Park Clean and Green 1 Wayfinding Cash Mob Fresh on Friday Happens Downtown Park(ing) Day Startup Week Your Dream Lives Downtown

Art in Motion

A collaboration between CARTA, Public Art Chattanooga and River City Company to transform CARTA downtown electric shuttles into mobile public works of art by five local artists.

Cash Mob
Social media driven events where community members were encouraged to patron a selected downtown business.
Center Park
Used as a community pocket park and food truck hub, Center Park is now slated for a mixed use development to break ground in 2015.
Chattanooga 3D

Online 3D virtual video tours of properties in the downtown area that help realtors and developers showcase specific real estate opportunities.

Chattanooga Happens Downtown

A downtown branding campaign that featured faces of real local citizens who enjoy downtown as their favorite place to live, work or play.

Clean & Green Program

River City Company and Volkswagen Chattanooga present Clean and Green, a coordinated volunteer effort every April to keep downtown beautiful. 

District Banners
To beautify and highlight the uniqueness of each downtown district, banners have been installed throughout downtown utilizing Chatype and caricature depictions of attractions and landmarks.
Downtown Marketing Coalition

We support and collaborate with downtown business owners to brainstorm marketing and promotional ideas and share information about downtown matters.

Fresh on Fridays

Lunch time entertainment and vendors in Miller Plaza on Friday afternoons.

Movies at Center Park

Center Park hosted an urban, outdoor movie theater in 2013-2014 and is now set for a mixed use development. This movie program might just pop up somewhere else in Downtown Chattanooga. Stay tuned!

Open Spaces
Open Spaces brings life and animation to previously empty storefronts through dynamic and vibrant installations of art, light and tech in City Center. For information about all 19 installations, click here.
Park(ing) Day
Park(ing) Day is an international event that reclaims metered parking spots for a day to create temporary public spaces and occurs the third Friday of every September. Download the 2015 event map here.
Project: PopUp

A retail incubator located at 800 Chestnut Street, Project: PopUp helped animate the strip known as CitiPark and assisted in redefining it as a retail destination.

Retail Recruitment

Our Retail Recruiter works to fill in downtown’s missing gaps with vibrant, quality retailers by cultivating relationships with area brokers, land owners and potential retailers. Here is some basic information about our area, and here is a welcome packet for new retailers.

Startup Week Basecamp
Startup Week Chattanooga is a celebration of Chattanooga’s entrepreneurial community in October. Basecamp, hosted in Miller Plaza, is a hub of activity and programming for this community wide event.
Urban Design Challenge

Urban Design Challenge envisioned the highest and best future use of key downtown sites, energized public discourse about the importance of urban design and showcased local architecture and design talent.

To make traversing the downtown area easier, pedestrian and vehicular wayfinding signage has been installed throughout the downtown area along with updated maps and map kiosks. River City Company would like to thank our many partners who made this possible including the City of Chattanooga, the Chattanooga Visitor Bureau, Tennessee Aquarium, Riverfront Business and Resident Partnership, Bluff View Art District, UTC, CARTA, Downtown Council of the Chattanooga Area Chamber of Commerce, Chattanooga Lookouts, Chattanooga History Center, North Chattanooga Council of the Chattanooga Area Chamber of Commerce, Creative Discovery Museum, Hunter Museum of American Art, and Northshore Merchants Collective. Download the maps from our Downtown District page here.
Your Dream Lives Downtown
An extensive marketing campaign catalyzed by a four part video series spotlighting individuals you were experiencing their live, work and play dreams in Downtown Chattanooga.