Downtown Chattanooga

Find out why you should live, play & work downtown!

Sponsored by River City Company
ChattaNewbies Passsageways Clean and Green Noontunes City Sweat Basecamp Banners Startup Week Park(ing) Day Open Spaces Nightfall Urban Design Challenge Project PopUp Movies at Center Park Center Park Art in Motion Wayfinding Your Dream Lives Downtown

Art in Motion

A collaboration between CARTA, Public Art Chattanooga and River City Company to transform CARTA downtown electric shuttles into mobile public works of art by five local artists.


To keep the Startup Week buzz going all year, join us for a monthly Basecamp event in Miller Plaza. Co-working space, a speaker series and other fun perks throughout the day allow you to enjoy the Innovation District while networking with many like-minded thinkers and doers. Enjoy fast, free Wi-Fi in Miller Plaza courtesy of EPB Fiber Optics.

Center Park
Previously used as a community pocket park and food truck hub, Center Park is now under construction for a 10-story, mixed-use development that will contain apartments, commercial and retail space, along with parking.

It's hard starting over in a new city. ChattaNewbies is an opportunity for those new to Chattanooga to learn more about the community and meet other 'Newbies in town. To learn more about the monthly Newbie events in partnership with Society of Work, Causeway, Lamp Post Properties, The Edney Innovation Center and River City Company, follow the Facebook page here

City Sweat

City Sweat is a monthly workout series in Miller Plaza in conjunction with lululemon athletica Chattanooga. This free exercise series is open to the public and covers a variety of exercise options including yoga and biking.

Clean & Green Program

River City Company and Volkswagen Chattanooga present Clean and Green, a coordinated volunteer effort every April to keep downtown beautiful. 

District Banners
To beautify and highlight the uniqueness of each downtown district, colorful and vibrant banners have been installed throughout downtown. See the design of each banner at
Movies at Center Park

Center Park hosted an urban, outdoor movie theater in 2013-2014 and is now set for a mixed use development. This movie program might just pop up somewhere else in Downtown Chattanooga. Stay tuned!


Nightfall is a Friday night music staple in Miller Plaza held from May-August, beginning at 7pm. Nightfall is coordinated by Chattanooga Presents


A mid-day weekly music performance in Miller Plaza, Noontunes spotlights local musicians every Wednesday at noon from May-July.

Open Spaces
Open Spaces brought life and animation to previously empty storefronts through dynamic and vibrant installations of art, light and tech in City Center. For information about all 19 installations, click here.
Park(ing) Day
Park(ing) Day is an international event that reclaims metered parking spots for a day to create temporary public spaces. It occurs the third Friday of every September.

In conjunction with AIA Tennessee, Passageways re-imagined four Downtown Chattanooga's alleyways into functional, creative and usable temporary spaces in City Center. Passageways 2.0 is currently underway with partners Cogent Studio and Public Art Chattanooga to transform a new alley with a permanent installation. Learn more here.

Project: PopUp

A retail incubator located at 800 Chestnut Street, Project: PopUp helped animate the strip known as CitiPark and assisted in redefining it as a retail destination.

Retail Recruitment

Working to fill in Downtown’s missing gaps with vibrant and quality retailers, we strive to cultivate relationships with area brokers, land owners and potential retailers. Check out our Retail Site here

Startup Week Basecamp
Startup Week Chattanooga is a celebration of Chattanooga’s entrepreneurial community in October. Basecamp, hosted in Miller Plaza, is a hub of activity and programming for this community-wide event.
Urban Design Challenge

Urban Design Challenge envisioned the highest and best future use of key downtown sites, energized public discourse about the importance of urban design and showcased local architecture and design talent.

To make traversing the downtown area easier, pedestrian and vehicular wayfinding signage has been installed throughout the downtown area along with updated maps and map kiosks. River City Company would like to thank our many partners who made this possible including the City of Chattanooga; the Chattanooga Visitor Bureau; Tennessee Aquarium; Riverfront Business and Resident Partnership; Bluff View Art District; UTC; CARTA; Downtown Council of the Chattanooga Area Chamber of Commerce; Chattanooga Lookouts; Chattanooga History Center; North Chattanooga Council of the Chattanooga Area Chamber of Commerce; Creative Discovery Museum; Hunter Museum of American Art and Northshore Merchants Collective. Download the maps from our Downtown District page here.
Your Dream Lives Downtown
An extensive marketing campaign catalyzed by a four part video series spotlighting individuals who were experiencing their live, work and play dreams in Downtown Chattanooga.