Downtown Chattanooga

Find out why you should live, play & work downtown!

Sponsored by River City Company
Open Spaces Clean and Green 2 Movies at Center Park Banners 2012 Project PopUp Urban Design Challenge UTC Pep Rally Art in Motion Center Park Clean and Green 1 Wayfinding Cash Mob Fresh on Friday Happens Downtown Park(ing) Day Your Dream Lives Downtown

Art in Motion

A collaboration between CARTA, Public Art Chattanooga and River City Company to transform CARTA downtown electric shuttles into mobile public works of art by five local artists.

Cash Mob
With the focus on supporting locally owned small businesses, River City Company facilitated Cash Mobs on a bi-monthly basis in 2013. Cash Mobs are social media driven events where community members are encouraged to descend on a selected business and spend $10-$20.
Center Park
Center Park is downtown's community pocket park. Located at 728 Market Street, Center Park is now slated for a mixed use development to break ground in 2015. To stay up to date on everything happening at Center Park, follow the Facebook page.
Chattanooga 3D

Online 3D virtual video tours of properties in the downtown area that help realtors and developers showcase specific real estate opportunities.

Chattanooga Happens Downtown

A new downtown branding campaign features the faces of real local citizens who enjoy downtown as their favorite place to live, work or play.

Clean & Green Program

River City Company and Volkswagen Chattanooga are proud to present the Downtown Clean and Green program, a coordinated volunteer effort every April to keep downtown beautiful. 2015's April event has been postponed due to inclement weather and has been rescheduled for Saturday, September 26th, 2015.

District Banners
To further beautify downtown and to highlight the uniqueness of each district, banners have been installed throughout the downtown footprint utilizing Chatype and a local artist's depiction of the elements that make each district distinct and loved.
Downtown Marketing Coalition

We support and collaborate with downtown business owners to brainstorm marketing and promotional ideas and share information about downtown matters to ensure that everyone has a voice in the process.

Fresh on Fridays

During the months of April – October, downtown patrons and workers can experience fun and free entertainment from 11am-2pm in Miller Plaza. 

Movies at Center Park

Center Park was an urban, outdoor movie theater on Saturday nights in the Septembers of 2013 and 2014. With Center Park now slated for a mixed use development, this movie program might just pop up somewhere else in Downtown Chattanooga. Stay tuned!

Open Spaces
Open Spaces brings life and animation to previously empty storefronts through dynamic and vibrant installations of art, light and tech in City Center. For information about all 19 installations, click here.
Park(ing) Day
Park(ing) Day is an international event that reclaims metered parking spots for a day to create temporary public spaces. Open to individuals, companies and civic groups, Park(ing) Day occurs the third Friday of September. 2015's event will be held on September 18th. For more information on Park(ing) Day, follow the Facebook page here.
Project: PopUp

A retail incubator located at 800 Chestnut Street, Project: PopUp helped animate the strip known as CitiPark and assisted in redefining it as a retail destination. The five tenants selected for this project were Tasty Daylight Donuts, O.C. Buckels & Co., Sewn to the Sky, Iron Labs, and Go Bagel.  

Retail Recruitment

Acting as a match-maker of sorts, our Retail Recruiter Blair Mard works to fill in downtown’s missing gaps with quality retailers that will add to the vibrancy of the city by cultivating relationships with area brokers, realtors, land owners and potential retailers. If you're interested in setting up shop in Downtown Chattanooga, read up on some basic information about the area here and a welcome packet for new retailers here

Urban Design Challenge

The purpose of the Urban Design Challenge was to envision the highest and best future use of key downtown sites, energize public discourse about the importance of urban design and showcase local talent in architecture and design.

To make traversing the downtown area easier, new pedestrian and vehicular wayfinding signage has been installed throughout the downtown area along with updated maps and map kiosks. River City Company would like to thank our many partners who made this possible including the City of Chattanooga, the Chattanooga Visitor Bureau, Tennessee Aquarium, Riverfront Business and Resident Partnership, Bluff View Art District, UTC, CARTA, Downtown Council of the Chattanooga Area Chamber of Commerce, Chattanooga Lookouts, Chattanooga History Center, North Chattanooga Council of the Chattanooga Area Chamber of Commerce, Creative Discovery Museum, Hunter Museum of American Art, and Northshore Merchants Collective. Download the maps from our Downtown District page.
Your Dream Lives Downtown
Your Dream Lives Downtown was an extensive marketing campaign catalyzed by a four part video series spotlighting those individuals you were living their live, work and play dreams out in Downtown Chattanooga.